Your information is more than data. Use it wisely.™

News Release: June 23, 2008

Reprinted from Tribune Business Weekly

DONNELL SYSTEMS ADVOCATES USING INFORMATION WISELY

Software and service provider Donnell Systems is re-imagining information and data in striking ways designed to keep the company at the forefront of the information evolution.

The concept enables customers to address a host of growing issues, from privacy legislation and court-ordered e-discovery to the obsolescence of data processing and storage systems from long ago.

It’s a far departure from the concept that data can satisfy compliance obligations – and a recognition that the CEO or CFO, not the IT manager, risks jail when the rules are broken or the past misread.

To understand the approach, hold on to these two ideas:

1. Information is not data.
2. Data is not information.

It may not seem a natural distinction at first – founder and CEO Lynn Donnell still catches himself sometimes when he’s speaking – but it opens the way to organizing responsibilities and activities more effectively, efficiently and safely.

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